BE Pets “Curbside Spa” Snips, Clips, Cleans and Cares
New mobile grooming service means more convenience for the owner, better care for the pet.

JUPITER, FL (October 10, 2005) — Pet owners – and pets – in the Jupiter, Tequesta, and Palm Beach Gardens area have a new reason to be happy – the launch of a new mobile grooming service. Bright-Eyed Pets (BE Pets) will come directly to pet owners’ homes to provide a full suite of care and services from a Ford E350 van which has been professionally converted into a sleek salon.

BE Pets was founded in an effort to make it easier for dedicated pet owners to give their pets the best care. Its state-of-the-art mobile grooming units are climate controlled, fully plumbed with hot and cold running water, feature only the highest quality shampoos and cleansers, and are operated by certified and experienced pet care specialists. Owners can schedule an appointment over the phone or via email for the ultimate in convenience.

Among the advantages of a mobile service versus traditional pet salons are convenience for the owner and care for the pet.

Convenience for the owner.
• Time savings. Owners no longer have to spend extra time and hassle in an effort to care for their pets. Customers can schedule a grooming appointment at a convenient time and BE Pets brings the salon right to them.
• Anywhere access. Since BE Pets brings the service to the pet, they can accommodate any pet anywhere. For owners who have difficulty transporting their pets for any reason, a mobile service is the solution.

Care for the pets
• One-to-one care. Unlike traditional grooming shops, BE Pets’ care is one-to-one with a professional dedicated to making the experience comfortable for the animal.
• Environment. BE Pets grooms only one animal at a time, sanitizes thoroughly between each appointment, and never crates an animal so pets are always kept as comfortable as possible and are not exposed to health threats such as the transmission of viruses.
• Stress. For most pets, a visit to the salon is as stressful as a visit to the vet. BE Pets curbside service eliminates the trip, the crating and the exposure to excessive noise which significantly reduces the amount of stress on the animal.

Kevin Macklin who owns a Shetland Sheep dog named Ben has used BE Pets and is thrilled with the service. “While the convenience can’t be beat, I really value the quality of care for Ben,” said Macklin. “When I used to take him to a salon it was always tough on him. The first time I used BE Pets, he came bounding back into the house and was excited. I had never seen that before, and it convinced me that BE Pets would be the way to go.”

BE Pets was founded by Tim and Jessica Vogel, lifelong pet owners and successful entrepreneurs. Before relocating to Jupiter he was the general manager of Flexcar’s Washington DC regional operations, where he oversaw the management of a car-sharing program for 6,000 members and a fleet of 125 cars. His wife Jessica, has run her own graphic design firm for several years, and is responsible for the identity and branding of the company.

“BE Pets is a perfect blend of our business backgrounds and our personal passions,” said Vogel. “I have always believed that service, value, and convenience are what make any business successful. BE Pets is committed to delivering the highest service in the most convenient manner and at a price that matches the value.”

The pet care industry is huge. According to the American Pet Association, in 2004 more than $34.4 billion was spent on pets. Of that, $2.3 billion was spent on grooming. There are more than 44 million dog owners (and more than 62 million dogs) in the US. Add in the 76 million cats and you have close to 140 million pets.

Why do people spend so much on their pets? The APA also found that 90 percent of dog owners and 93 percent of cat owners listed “Someone to play with” as their reason for ownership. Similarly, 83 percent of dog owners and 84 percent of cat owners listed “Companionship” as another reason for owning. It’s clear that pets are more than just animals to owners – they are family.

More information is available via the company’s website at www.bepets.com or by calling 561-745-6605.